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| English: President Barack Obama holds 3-D glasses while watching the Super Bowl game at a Super Bowl Party in the family theater of the White House. Guests included family, friends, staff members and bipartisan members of Congress. (Photo credit: Wikipedia) |
The reason the Super Bowl is so much more valuable now, then, isn't that its ratings growth has been so explosive. It's that it's the only event that reliably delivers such a big audience.
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