This is the blog of the Arts Reviewing and Reporting Class Spring 2018 at the University of San Francisco. As Oscar Wilde wrote, “To the critic, the work of art is simply a suggestion for a new work of his own.”
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Tuesday, August 19, 2014
How Netflix is Turning Us into Puppets
Andrew Leonard says:
The interesting and potentially troubling question is how a reliance on Big Data might funnel craftsmanship in particular directions. What happens when directors approach the editing room armed with the knowledge that a certain subset of subscribers are opposed to jump cuts or get off on gruesome torture scenes or just want to see blow jobs. Is that all we’ll be offered? We’ve seen what happens when news publications specialize in just delivering online content that maximizes page views. It isn’t always the most edifying spectacle. Do we really want creative decisions about how a show looks and feels to be made according to an algorithm counting how many times we’ve bailed out of other shows?
Labels:
data mining,
Netflix,
Salon
J. Michael Robertson directs the journalism program in the Department of Media Studies at the University of San Francisco. He was an editor/staff writer at the San Francisco Chronicle, 1980-1991, and Atlanta Magazine, 1976-1980. He received a Ph.D. in English Literature from Duke University in 1972.
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