Sometimes that proximity to the assumptions that drive popular culture illuminates, and sometimes it blinds in the sense that we are so close to the culture that is being "windowed" we have never stopped to evaluate the forces that drive the creation of its art. We think: It just is. We don't stop to consider that it didn't have to have this shape, this emphasis. This the reason I like an anthropological POV when it comes to reviewing a television sitcom.
That said, we should look at the artifact as AN artifact. We need to take it on its own terms as a work of art. Aesthetically, does it work? Obviously, our aesthetic judgments are relative to our culture, but I think the aesthetic approach is useful in our analysis in that it prompts us to ask: Why do I think this one thing is somehow superior to this other thing that would seem to be identical in terms of its take on life and its use of conventions and stereotypes. Is there - to borrow a term from our discussion of food - a "secret sauce" that makes it better?
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